Usher to Perform at Super Bowl Halftime Show Despite Low Payment
In what is expected to be the most-watched live musical performance of the year, Usher will take the stage at the Super Bowl halftime show on Sunday. However, like past performers, Usher will not be paid much for his highly-anticipated performance. The acclaimed singer will receive the SAG-AFTRA’s minimum union rate of $671.00 for his appearance.
While the low payment for the halftime show may seem surprising, it is important to note that Usher will also be compensated for the rehearsals leading up to the big event. He is said to be earning an average of $1,750 per week for the extensive preparation required for the show. This additional payment, coupled with other income sources, will contribute to Usher’s overall profit.
Thanks to the generous support of the NFL and halftime show sponsor Apple Music, the multimillion-dollar production costs for the halftime show will not be borne by Usher. Both organizations are covering the expenses, ensuring a spectacular experience for viewers.
Although Usher may not be earning much from the halftime show itself, he is already reaping the benefits of various endorsement deals. The artist has been featured in commercials for Uber Eats and BMW, and is also the face of Skims’ menswear collection. These deals, along with his upcoming album and tour, indicate that Usher’s overall income will not solely depend on the halftime show payment.
Super Bowl halftime show performers often experience a significant boost in music streams and sales following their performance. Usher’s album, which is set to be promoted during the halftime show, could potentially see a surge in popularity and subsequently drive ticket sales for his upcoming tour.
The exposure from the halftime show performance is estimated to be worth a staggering $182 million. This figure highlights the tremendous impact that Usher’s return to the spotlight after being out of it for years could have on his career. The publicity garnered from the Super Bowl could prove pivotal in selling concert tickets and solidifying his position as a top artist once again.
As Usher prepares to take the stage at the Super Bowl halftime show, it is clear that his performance will not only entertain millions of viewers, but also have lasting effects on his music career. Despite the low payment, the various income streams and the potential boost in popularity make this an opportune moment for Usher.
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