Apple faced backlash after unveiling its new iPad Pro in a virtual launch event ahead of its May 15 release date. The promotional ad for the iPad, titled Crush, has come under fire for its portrayal of destroying physical history of creativity.
CEO Tim Cook praised the ad online, but many others, including celebrities like Hugh Grant and Justine Bateman, criticized it. The ad has been described as insensitive and a misstep by many, with comments disabled on the YouTube video.
Despite the negative feedback, the ad has been viewed almost 400,000 times on YouTube. Tim Cook’s tweet promoting the new iPad has been seen 28 million times, with the majority of comments being negative.
Apple has not responded to requests for comment on the ad and the reaction it has received. As the controversy continues to swirl, it remains to be seen how this will impact the launch of the new iPad Pro.
Stay tuned to Heartland Magazine for all the latest updates on this developing story.
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