Apple is making big moves to enhance Siri’s conversational abilities using generative AI technology. The tech giant’s decision comes after the emergence of ChatGPT, a language AI model that made Siri appear outdated. This has led to a major reorganization within Apple, with resources being shifted from the canceled Apple Car project to focus on generative AI.
The company is reportedly concerned about AI models potentially replacing established software like iOS, prompting updates to Siri and upcoming iPhone models. However, Apple’s approach to this technology will prioritize privacy by handling requests locally rather than using cloud-based processing.
Despite these efforts, Apple’s culture of internal secrecy and privacy-focused marketing has been a hindrance to AI progress in the past. The company is now working towards a new version of Siri and updated iPhone models, both of which are expected to be unveiled at the Worldwide Developers Conference (WWDC) keynote on June 10th.
It seems Apple is doubling down on AI technology and looking to solidify its place in the market by improving Siri’s capabilities and staying ahead of the competition. Stay tuned for more updates on Apple’s advancements in generative AI and what this means for the future of Siri and iPhone users everywhere.
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